Reflecting on a Successful Summer Fancy Food Show 2025
We’re still feeling the excitement from our recent participation in the Summer Fancy Food Show 2025 in New York. From June 29 to July 1, BABA SIDI Herbs had the opportunity to connect with industry leaders and showcase our authentic range of natural and organic products. The event was a true success, allowing us to highlight the very best of Morocco’s botanical heritage.
The Best of Moroccan Terroir on Display
Our booth was a hub of activity as we presented our complete line of aromatic and medicinal plants, essential oils, and vegetable oils. Attendees were particularly drawn to the purity and vibrant quality of our products, all of which are cultivated and processed with meticulous care. Our certifications were a key point of interest, reinforcing our unwavering commitment to producing safe, high-quality products that meet global standards.
Strategic Connections and Future Growth
The show provided an incredible platform to engage with a diverse audience of retailers, chefs, and distributors. We were thrilled by the strong interest in our sustainable farming practices and our “farm-to-product” philosophy. It was clear that the market is increasingly seeking out partners who can provide not just premium ingredients, but also full traceability and a commitment to environmental responsibility.
Our participation at the Summer Fancy Food Show has opened new doors and strengthened our relationships within the North American market. We are more confident than ever that our focus on quality, sustainability, and ethical production is exactly what the industry is looking for.
We extend a heartfelt thank you to everyone who visited our booth. We are incredibly grateful for the positive feedback and the new connections we made. We look forward to building on this momentum and continuing to share the rich, natural flavors of Morocco with the world.


